CSD

A shift in consumer preference across all markets towards low-calorie carbonated drinks is pushing both Coke & Pepsi to venture out more into this segment. Favourable Indian Market Dynamics 1) Current market size for carbonated soft drinks is around ~25,000 Cr. ( ~$3.6 Bn.) and is expected to grow by 7% annually until 2023 2) India’s per capita bottle consumption is also expected to increase to 84 bottles by 2021 compared to 44 bottles recorded …

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